SecureGuard

Professional and Financial Services

I wrote and designed brochures for SecureGuard to promote the Winston-Salem, North Carolina, company’s home service and vehicle service contracts. I also wrote sales letters and scripts.

The Alderman Company

Professional and Financial Services

Among my first assignments as a freelancer was a copy-writing project for The Alderman Company, a photography studio in High Point, North Carolina. The company’s graphic designers had already created the layout for the brochure, and my job was to write copy that would engage prospective clients while fitting precisely into the layout—right down to the line-by-line character count for the first panel.

Allen Marketing, Advertising & Communications

Fund-Raising Materials

I began writing capital campaign case statements, annual fund solicitations and student recruiting viewbooks for fund-raising counsel Robert Moore Allen’s clients in 1983. I soon began providing graphic design services as well, creating campaign logos, case statement and annual fund solicitation brochures. We continued working together until Mr. Allen’s retirement in 2008.

Winston-Salem State University

Fund-Raising Materials

During the two years Winston-Salem State University was my client, I wrote the capital campaign case statement for the University’s $25 million Centennial Campaign, an annual report for the WSSU Foundation and a student recruiting booklet and brochure.

St. Andrew’s College

Fund-Raising Materials

I wrote a case statement and designed the logo, stationery, pledge card and brochure for St. Andrew’s College’s “Share the Vision” campaign. The Laurinburg, North Carolina, Presbyterian college was an Allen MAC client.

Averett College

Fund-Raising Materials

I developed graphic design concepts for logos, brochures and stationery for the Renaissance 2000 and Pillars of Excellence campaigns for Averett College, a client of Allen MAC.

Christ School

Fund-Raising Materials

I wrote the ‘Keeping the Faith, Extending the Legacy’ campaign case statement for Allen MAC client Christ School in Arden, North Carolina.

Germantown Academy

Fund-Raising Materials

Allen MAC contracted with me to write copy for Germantown Academy’s annual fund solicitation brochure and flyer. The school is in Fort Washington, Pennsylvania.

Canterbury School

Fund-Raising Materials

I provided writing and graphic design services for Allen MAC client Canterbury School’s ‘Building on a Sure Foundation’ campaign. I wrote the case statement and designed the campaign logo, stationery, pledge card and case statement brochure.

Christ Church

Fund-Raising Materials

I wrote a capital campaign case statement for Allen MAC client Christ Church in Greenville, South Carolina. I also designed the campaign logo and case statement brochure.

St. Mary of the Hills Episcopal Church

Fund-Raising Materials

I wrote and designed a capital campaign case statement, with supporting campaign logo and stationery design, to help St. Mary of the Hills Episcopal Church in Blowing Rock, North Carolina, address structural problems in its worship space.

Arbor Acres

Fund-Raising Materials

I wrote and designed two fund-raising brochures for Allen MAC, Inc., client Arbor Acres United Methodist Retirement Community in Winston-Salem, North Carolina.

Kappa House

Fund-Raising Materials

I designed a logo and stationery and composed direct mail letters to solicit lead gifts and additional donations to raise money for capital improvements to a sorority house on the University of North Carolina campus.

Project for Hope

Fund-Raising Materials

I created a PowerPoint presentation, including a custom branded template, to tell the story of the Project for Hope, a Guatemala-based ministry to help fatherless families become self-sufficient.

Walnut Cove Public Library

Fund-Raising Materials

I wrote copy and designed a brochure for Walnut Cove Public Library’s fundraising campaign. An Allen MAC client, the library’s campaign featured donors’ names inscribed on brick pavers.

ProLiteracy

Fund-Raising Materials

I wrote a case statement for ProLiteracy, based in Syracuse, New York, to help fund its mission to build literacy skills among adults.

YWCA of Winston-Salem & Forsyth County

Fund-Raising Materials

As a subcontractor for Allen MAC, I drafted a case statement to raise money to build the local YWCA’s Sports & Wellness Center. Although the client ultimately elected not to use the document, I still believe it makes a good case for supporting the center.

Lexington Memorial Hospital

Health Care

From April 1988 to October 1992, I provided marketing communications consulting and creative services for Lexington Memorial Hospital, including writing, graphic design and photography, focus group research, annual reports, marketing plans, a business community newsletter, brochures and news and feature releases. I also conducted staff workshops in writing and marketing.

Piedmont Home Care

Health Care

As part of an ongoing relationship with Lexington Memorial Hospital, I wrote a brochure to introduce the hospital’s new home care agency, Piedmont Home Care, to the community.

Piedmont HomeHealth

Health Care

I helped Piedmont HomeHealth promote their services by designing a logo and writing and designing two brochures—one to promote nursing services and the other to describe the Bath Plus program to assist with the tasks of daily living.

Yadkin Valley Community Hospital

Health Care

For six months in 2010, I worked with Yadkin Valley Community Hospital administrators and department heads to develop public relations strategies and materials, including a feature release and advertorial and text for a series of services brochures.

North Carolina Hospital Association

Health Care

I helped the North Carolina Hospital Association introduce and promote The Leaders Forum Video Collection, a training series for hospital trustees. I also wrote and designed a brochure for a group purchasing subsidiary, North Carolina Hospital Enterprises.

Acadiana Hospitalist Services

Health Care

I created a direct mail package, including a brochure, flyer and targeted sales letters, to introduce a new hospitalist service to the medical community in Lafayette, Louisiana.

Baron Vision Center

Health Care

I designed logos and wrote and designed flyers, a print ad and a pocket folder to help Baron Vision Center in Decatur, Indiana, promote its services and introduce its Optical Plus brand.

Davis Eye Care

Health Care

I designed a logo and wrote and designed a brochure and flyer to introduce Direct Vision Benefit, a member benefit program offered by Davis Eye Care, based in Athens, Alabama. I also designed print ads to promote the practice.

Bull’s Eye Publishing

Health Care

For four years, I wrote feature articles for Bull’s Eye Publishing’s regional “Health Care Buyer” trade magazines for employee benefits managers.

West Coast Life Sciences

Health Care

I designed a series of four product flyers and a matching pocket folder for West Coast Life Sciences, Inc., a Vista, California-based supplier of materials for diagnostic testing kits, pharmaceuticals and research applications.

Columbia Life Rehabilitation

Health Care

I helped Columbia Life Rehabilitation, based in Windsor, Ontario, Canada, promote their rehabilitation services by writing and designing a promotional flyer.

NAMI Tennessee

Mental Health Care and Advocacy

I adapted promotional materials for Wambui Bahati’s one-woman musical “Balancing Act,” sponsored throughout North Carolina by 10 local NAMI affiliates, for NAMI Tennessee’s presentation at the Ryman Auditorium.

Bühler Aeroglide

Manufacturing

I wrote feature articles for Bühler Aeroglide’s quarterly employee publication from 2011 through 2014. The company manufactures industrial dryers.

Douglas Battery Manufacturing Company

Manufacturing

I wrote and designed a monthly newsletter for Douglas Battery Manufacturing Company and prepared a video script for a company and product orientation program for jobbers and dealers. I also wrote news releases to publicize the company in local media and trade publications.

Advanced Detection Technology

Manufacturing

In 2004 and 2005, I created logo and stationery designs and wrote and designed a sales brochure and three product flyers for Advanced Detection Technology, manufacturer of under-vehicle detection equipment.

Adele Knits

Manufacturing

As a subcontractor for Allen Marketing, Advertising and Communications, I wrote text for a brochure to promote Adele Knits’ Tube Wipe product. Adele is based in Winston-Salem, North Carolina.

Handgards, Inc.

Manufacturing

I wrote and designed a flyer for El Paso, Texas-based Handgards, Inc., to promote their TuffGards and ColorGards preportioning bags.

Oral Breeze

Manufacturing

I designed a logo, stationery and packaging and wrote promotional copy, news releases and direct mail letters for Oral Breeze, a manufacturer of water picks that attach to bathroom faucets and shower heads.

Golding Farms Foods

Food Packaging and Retailing

For 10 years, I designed and wrote copy for labels, hangtags, neckbands and shipping boxes for Golding Farms Foods, a condiment manufacturer in Winston-Salem, North Carolina. I also designed brand logos, designed and wrote sales collateral materials and presentations, photographed products, and designed and wrote the company web site.

Wild Blue Waters

Food Packaging and Retailing

After designing a logo and stationery for Chicago-based start-up Wild Blue Waters, a wholesaler of wild-caught seafood, I designed pouches and cartons, brand logos, shipping boxes and labels for the company’s product lines. I wrote the copy on all the packages, too, in a collaboration that lasted two and a half years.

Phoenix Media Network, Inc.

Food Packaging and Retailing

I wrote multiple feature articles on grocery retailing for Phoenix Media Network trade magazines, Produce Business and Deli Business in 2004-2005. More recently, I accepted three feature assignments for the February and March 2021 issues of Produce Business.

Joyce Foods

Food Packaging and Retailing

I designed brand logos, labels, shipping boxes and a product brochure for Joyce Foods, Inc., a Winston-Salem, North Carolina-based poultry processor and wholesaler.

Brick Association of North Carolina

Home Design and Construction

During a year-long engagement as a subcontractor for a local advertising agency, I provided writing, graphic design and photography services for the Brick Association of North Carolina. Much of my work appeared in the association’s monthly newsletter and in a series of case studies of home builders who favored brick. I also wrote a number of news releases for the trade and consumer press.

Easy Street, Inc.

More Project Samples

My client, James R. Leichter, known as “Mr. HVAC,” hired me to write and design a direct mail package to promote his Total Office Manager software to contractors. He mailed a six-page sales letter I wrote to prospects along with the brochure I created. I also wrote and designed another sales brochure for the Lenexa, Kansas, company’s Flat Rate Plus HVAC services pricing software.

Burroughs Wellcome

More Project Samples

I wrote an award-winning humorous feature article for the 1986 April Fool’s Day edition of Burroughs Wellcome’ employee newsletter, “Placebo: A Drug Whose Time Has Come.”