I created a logo, stationery, brochure, flyers and a website for marketing consultant Carol Mabe.
I wrote and designed a promotional brochure, flyers, a sales letter and a website for Analysis Express, LLC, an Ohio-based consultancy designing management information systems using relational databases.
During the three years I worked with Petree Stockton & Robinson on marketing communications and public relations projects, I wrote a brochure to attract associates to the firm.
I wrote and designed brochures for SecureGuard to promote the Winston-Salem, North Carolina, company’s home service and vehicle service contracts. I also wrote sales letters and scripts.
I wrote a consumer brochure and an agent recruiting booklet for The Investment Life Insurance Company of America and their annuity products.
I wrote promotional copy and designed an 8-page catalog to promote Jeffersonville, Indiana-based Ebit Information Systems IT consulting and training programs.
I wrote brochure text for Twin City Warehouse, a Winston-Salem, North Carolina-based logistics services provider.
I wrote a sales letter for Myriad Intellect to sell the benefits of having a website and reasons to choose the company as website developer.
I wrote a sales letter for ExChina, a Dublin, Ireland, supply chain management consultancy devoted to building trade relationships between clients and suppliers in China.
Among my first assignments as a freelancer was a copy-writing project for The Alderman Company, a photography studio in High Point, North Carolina. The company’s graphic designers had already created the layout for the brochure, and my job was to write copy that would engage prospective clients while fitting precisely into the layout—right down to the line-by-line character count for the first panel.
I wrote a sales letter to law firm managing partners and business managers to promote Peak Communication Performance’s “Manners Mean Business” business etiquette training CD.
I began writing capital campaign case statements, annual fund solicitations and student recruiting viewbooks for fund-raising counsel Robert Moore Allen’s clients in 1983. I soon began providing graphic design services as well, creating campaign logos, case statement and annual fund solicitation brochures. We continued working together until Mr. Allen’s retirement in 2008.
During the two years Winston-Salem State University was my client, I wrote the capital campaign case statement for the University’s $25 million Centennial Campaign, an annual report for the WSSU Foundation and a student recruiting booklet and brochure.
As a subcontractor for Allen MAC, I wrote copy for a brochure and flyer for Davidson College’s annual giving solicitation package.
I wrote copy for Allen MAC client Duke University’s annual giving solicitation brochure.
I wrote a case statement and designed the logo, stationery, pledge card and brochure for St. Andrew’s College’s “Share the Vision” campaign. The Laurinburg, North Carolina, Presbyterian college was an Allen MAC client.
I wrote the case statement for Allen MAC client Mars Hill College’s “Values & Vision” campaign.
I developed graphic design concepts for logos, brochures and stationery for the Renaissance 2000 and Pillars of Excellence campaigns for Averett College, a client of Allen MAC.
I wrote the ‘Keeping the Faith, Extending the Legacy’ campaign case statement for Allen MAC client Christ School in Arden, North Carolina.
I wrote copy for Allen MAC client Heathwood Hall’s annual fund solicitation brochure. The school is in Columbia, South Carolina.
Allen MAC contracted with me to write copy for Germantown Academy’s annual fund solicitation brochure and flyer. The school is in Fort Washington, Pennsylvania.
I provided writing and graphic design services for Allen MAC client Canterbury School’s ‘Building on a Sure Foundation’ campaign. I wrote the case statement and designed the campaign logo, stationery, pledge card and case statement brochure.
As a subcontractor for Allen MAC, I wrote and designed a campaign case statement for Saint Timothy’s Hale School’s Carpe Futura! campaign. The school is in Raleigh, North Carolina.
I wrote a capital campaign case statement for Allen MAC client Christ Church in Greenville, South Carolina. I also designed the campaign logo and case statement brochure.
I wrote a case statement for Allen MAC client, The Episcopal Church of the Holy Comforter in Burlington, North Carolina, for its ‘Fulfilling the Vision’ campaign.
I wrote and designed a capital campaign case statement, with supporting campaign logo and stationery design, to help St. Mary of the Hills Episcopal Church in Blowing Rock, North Carolina, address structural problems in its worship space.
For Allen MAC client St. Paul’s Episcopal Church in Winston-Salem, North Carolina, I wrote a case statement and designed a campaign logo, stationery, pledge card and case statement brochure.
I drafted the case statement for First Presbyterian Church’s ‘God’s Vision—Our Mission’ capital campaign. The Greensboro, North Carolina church was an Allen MAC client.
Allen MAC hired me to write a case statement for Winston-Salem client Centenary United Methodist Church’s “Building on a Sure Foundation” capital campaign.
I wrote a capital campaign case statement for Allen MAC client the Anglican Communion to support the Endowment for the Anglican Observer at the United Nations.
For Allen MAC client Kanuga Conferences, Inc., I wrote and designed an annual fund solicitation brochure and flyer.
I wrote and designed two fund-raising brochures for Allen MAC, Inc., client Arbor Acres United Methodist Retirement Community in Winston-Salem, North Carolina.
As a subcontractor for Allen MAC, I wrote a campaign case statement for Pennyburn at Maryfield continuing care retirement community in High Point, North Carolina.
I designed a logo and stationery and composed direct mail letters to solicit lead gifts and additional donations to raise money for capital improvements to a sorority house on the University of North Carolina campus.
I created a PowerPoint presentation, including a custom branded template, to tell the story of the Project for Hope, a Guatemala-based ministry to help fatherless families become self-sufficient.
I wrote copy and designed a brochure for Walnut Cove Public Library’s fundraising campaign. An Allen MAC client, the library’s campaign featured donors’ names inscribed on brick pavers.
I wrote a case statement for ProLiteracy, based in Syracuse, New York, to help fund its mission to build literacy skills among adults.
The Southeast Gateway Council hired me to draft a proposal articulating their plans to revitalize an area in southeastern Winston-Salem, North Carolina.
As a subcontractor for Allen MAC, I drafted a case statement to raise money to build the local YWCA’s Sports & Wellness Center. Although the client ultimately elected not to use the document, I still believe it makes a good case for supporting the center.
From April 1988 to October 1992, I provided marketing communications consulting and creative services for Lexington Memorial Hospital, including writing, graphic design and photography, focus group research, annual reports, marketing plans, a business community newsletter, brochures and news and feature releases. I also conducted staff workshops in writing and marketing.
As part of an ongoing relationship with Lexington Memorial Hospital, I wrote a brochure to introduce the hospital’s new home care agency, Piedmont Home Care, to the community.
I helped Piedmont HomeHealth promote their services by designing a logo and writing and designing two brochures—one to promote nursing services and the other to describe the Bath Plus program to assist with the tasks of daily living.
For six months in 2010, I worked with Yadkin Valley Community Hospital administrators and department heads to develop public relations strategies and materials, including a feature release and advertorial and text for a series of services brochures.
I helped the North Carolina Hospital Association introduce and promote The Leaders Forum Video Collection, a training series for hospital trustees. I also wrote and designed a brochure for a group purchasing subsidiary, North Carolina Hospital Enterprises.
I created a direct mail package, including a brochure, flyer and targeted sales letters, to introduce a new hospitalist service to the medical community in Lafayette, Louisiana.
I designed logos and wrote and designed flyers, a print ad and a pocket folder to help Baron Vision Center in Decatur, Indiana, promote its services and introduce its Optical Plus brand.
I designed a logo and wrote and designed a brochure and flyer to introduce Direct Vision Benefit, a member benefit program offered by Davis Eye Care, based in Athens, Alabama. I also designed print ads to promote the practice.
For four years, I wrote feature articles for Bull’s Eye Publishing’s regional “Health Care Buyer” trade magazines for employee benefits managers.
I designed a series of four product flyers and a matching pocket folder for West Coast Life Sciences, Inc., a Vista, California-based supplier of materials for diagnostic testing kits, pharmaceuticals and research applications.
I helped Columbia Life Rehabilitation, based in Windsor, Ontario, Canada, promote their rehabilitation services by writing and designing a promotional flyer.
I wrote and designed a promotional flyer for Primavera Adult Day Health Care Center in Los Angeles, featuring the text in English on one side and a Spanish translation on the reverse side.
From 1998-2002, I provided ongoing monthly writing, graphic design and consulting services to NAMI North Carolina, returning between 2004 and 2007 to work on several additional projects.
I adapted promotional materials for Wambui Bahati’s one-woman musical “Balancing Act,” sponsored throughout North Carolina by 10 local NAMI affiliates, for NAMI Tennessee’s presentation at the Ryman Auditorium.
I wrote feature articles for Bühler Aeroglide’s quarterly employee publication from 2011 through 2014. The company manufactures industrial dryers.
I wrote and designed a monthly newsletter for Douglas Battery Manufacturing Company and prepared a video script for a company and product orientation program for jobbers and dealers. I also wrote news releases to publicize the company in local media and trade publications.
L’eggs Products, Inc., hired me to write copy for a recruiting brochure to attract talented new staff members to the marketing team.
In 2004 and 2005, I created logo and stationery designs and wrote and designed a sales brochure and three product flyers for Advanced Detection Technology, manufacturer of under-vehicle detection equipment.
As a subcontractor for Allen Marketing, Advertising and Communications, I wrote text for a brochure to promote Adele Knits’ Tube Wipe product. Adele is based in Winston-Salem, North Carolina.
I wrote and designed a flyer for El Paso, Texas-based Handgards, Inc., to promote their TuffGards and ColorGards preportioning bags.
I designed a logo, stationery and packaging and wrote promotional copy, news releases and direct mail letters for Oral Breeze, a manufacturer of water picks that attach to bathroom faucets and shower heads.
For 10 years, I designed and wrote copy for labels, hangtags, neckbands and shipping boxes for Golding Farms Foods, a condiment manufacturer in Winston-Salem, North Carolina. I also designed brand logos, designed and wrote sales collateral materials and presentations, photographed products, and designed and wrote the company web site.
After designing a logo and stationery for Chicago-based start-up Wild Blue Waters, a wholesaler of wild-caught seafood, I designed pouches and cartons, brand logos, shipping boxes and labels for the company’s product lines. I wrote the copy on all the packages, too, in a collaboration that lasted two and a half years.
I wrote copy for and designed crouton boxes and trade show materials for Ultimate Foods of Westwood, Massachusetts.
I wrote multiple feature articles on grocery retailing for Phoenix Media Network trade magazines, Produce Business and Deli Business in 2004-2005. More recently, I accepted three feature assignments for the February and March 2021 issues of Produce Business.
I designed brand logos, labels, shipping boxes and a product brochure for Joyce Foods, Inc., a Winston-Salem, North Carolina-based poultry processor and wholesaler.
I designed a logo and labels for Riviera Gourmet Foods’ new line of salad dressings.
I developed a logo and label to help Cliff McGinnis bring his barbecue and steak sauce to market.
I wrote copy for Tahiti Springs Natural Spring Water labels.
I designed a logo, stationery and labels for The Chocolate Pasta Company, a start-up dedicated to developing and marketing a chocolate-flavored dessert pasta.
During a year-long engagement as a subcontractor for a local advertising agency, I provided writing, graphic design and photography services for the Brick Association of North Carolina. Much of my work appeared in the association’s monthly newsletter and in a series of case studies of home builders who favored brick. I also wrote a number of news releases for the trade and consumer press.
Between September 1996 and October 2007, I wrote 15 feature articles profiling high-end residential construction and interior design projects for Carolina Architecture & Design.
In the mid- to late 1990s, I wrote features for Bond Publishing’s regional “Newcomer” magazines and hospital guides.
As a subcontractor for Allen MAC, I wrote the text for a student viewbook. The client was The Episcopal High School in Alexandria, Virginia.
My client, James R. Leichter, known as “Mr. HVAC,” hired me to write and design a direct mail package to promote his Total Office Manager software to contractors. He mailed a six-page sales letter I wrote to prospects along with the brochure I created. I also wrote and designed another sales brochure for the Lenexa, Kansas, company’s Flat Rate Plus HVAC services pricing software.
I wrote an award-winning humorous feature article for the 1986 April Fool’s Day edition of Burroughs Wellcome’ employee newsletter, “Placebo: A Drug Whose Time Has Come.”
Between Fall 1984 and Winter 1987, I wrote six feature articles on assignment for Winston-Salem Magazine.