Food Packaging and Retailing

Golding Farms Foods

For 10 years, I designed and wrote copy for labels, hangtags, neckbands and shipping boxes for Golding Farms Foods, a condiment manufacturer in Winston-Salem, North Carolina. I also designed brand logos, designed and wrote sales collateral materials and presentations, photographed products, and designed and wrote the company web site.

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Wild Blue Waters

After designing a logo and stationery for Chicago-based start-up Wild Blue Waters, a wholesaler of wild-caught seafood, I designed pouches and cartons, brand logos, shipping boxes and labels for the company’s product lines. I wrote the copy on all the packages, too, in a collaboration that lasted two and a half years.

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