Pricing That Makes Business Sense
Fees Set With Value and Reasonable, Realistic Budget Constraints In Mind
In pricing my services, my goal is to offer projects and ongoing services at fees that fairly compensate me while generating a generous return on an affordable investment by the client.
Assuming the budget range the prospective client has in mind is adequate to cover at least a minimal level of service, I adjust recommended scope, pacing and expected duration of the proposed work to fit the project, usually offering service options at three price points.
I seldom bill by the hour, preferring instead to agree on a project price or a set monthly fee to cover ongoing services before work begins. My clients prefer this approach, too, as the best way to manage their marketing budgets.
When appropriate, I apply the principles of value-based pricing to align my fees with the anticipated value of my work to the client.
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