Oral Breeze

I designed a logo, stationery and packaging and wrote promotional copy, news releases and direct mail letters for Oral Breeze, a manufacturer of water picks that attach to bathroom faucets and shower heads. We worked together from 2005 to 2006 and again in 2012.

Logos and Stationery Designs

Packaging Designs

Promotional Postcard

Letter to New Prospects

Introducing a simple, effective oral irrigation tool your patients will actually use.

As a dentist, you know how beneficial daily oral irrigation can be in promoting the best possible dental hygiene—particularly for patients suffering from gum disease. You also know, despite their best intentions, how quickly most patients tire of using traditional electric oral irrigation tools.

After only a few weeks—or a few days—of dealing with the noise, the countertop clutter and the ongoing chore of keeping the reservoir tank clean, all but your most dedicated patients simply retire their irrigators to a permanent resting place below the bathroom sink. And their next check-up is no better than their last.

As my dentist will attest, I was one of those well-intentioned, non-compliant patients.

I knew I was suffering from serious gum disease, and I wanted to do my part to save my teeth. But I simply could not find time in my daily schedule to deal with the oral irrigation machine I had purchased on my dentist’s advice. That’s why I invented Shower Pik, followed some months later by Quick Pik.

As the name suggests, Shower Pik is an oral irrigation tool you attach to a showerhead and use in the shower. Quick Pik attaches to the bathroom faucet for use at the sink. There are no moving parts or electric motors, no tanks to fill or clean—just heavy-duty connector valves, sturdy tubing and color-coded piks to harness the power of ordinary tap water.

Here’s why your patients will like and use Quick Pik and Shower Pik:

• They’re easy to install. Anyone who can operate a jar lid can quickly and easily attach a connector valve to a showerhead or faucet.
• They’re always handy and easy to integrate into the daily routine.
• They’re easy to operate. All you do is adjust the water pressure and temperature to your liking, switch the valve and go. When you’re done, you switch the valve back and use the shower or faucet normally.
• They’re fast. Your patients can get their gums flushed and massaged in about two minutes or less.
• They work. Your patients will experience a marked improvement in their dental health, which you can observe and help them celebrate at their next office visit.

Recommend with absolute confidence.

Your professional reputation rests squarely on the quality and effectiveness of the products you recommend to your patients.

Let me assure you, you can recommend Quick Pik and Shower Pik with complete confidence in both my products and my company.

I encourage you to examine the enclosed Quick Pik sample. Feel the weight of the solid-brass, chrome-plated connector valve. Look closely at the materials and flawless workmanship. I’m confident you’ll agree, the quality of the product itself is truly exceptional.

Now, consider my no-risk, lifetime, money-back guarantees:

• If any part of a Quick Pik or Shower Pik ever breaks, I don’t just replace the part. I send a complete, brand new replacement unit.
• If an Oral Breeze customer ever becomes dissatisfied with a Quick Pik or a Shower Pik for any reason, all he or she has to do is return it to me for a prompt, full refund of the purchase price.

Referral or retail sales? You decide.

While I’ve found near-universal agreement among dentists on the superior quality and benefits of my products, I’ve discovered a range of preferences among practice owners about how best to introduce Quick Pik and Shower Pik to patients:

• Some dentists purchase Quick Pik and Shower Pik at wholesale and offer them for resale in their offices. The primary advantages of this approach: Your patients leave your office with their new dental hygiene tool in hand, ready to install and start using immediately. And if you choose to mark up the wholesale price, you can generate additional profit for your practice.
• Some dentists prefer simply to recommend our products to their patients and leave the selling to us. The advantages: There’s no inventory to invest in and maintain, no sales tax to collect and no violation of any “anti-retailing” policies you may have in place for your practice.

Whichever you prefer, I’m happy to accommodate you. You may purchase any number of Quick Piks and Shower Piks for resale in your dental practice at my standard wholesale price of XX percent off retail, with no minimum order required. Or you can refer your patients to the Oral Breeze web site and toll-free telephone number using the convenient tear-off pads I’ve had printed. A sample pad is enclosed.

See for Yourself.

The enclosed sample is yours to keep, regardless of whether or not you place an order or refer your patients to me. I strongly encourage you to take it home, install it and try it for yourself. I’m confident , once you experience Quick Pik for yourself, you’ll want to tell your patients all about it!

Sincerely,

Thomas Spaulding
Inventor of Quick Pik and Shower Pik
Founder and President of Oral Breeze, LLC

P.S. Please do not hesitate to call me, toll-free, at (800) 524-6548 if you have any questions or suggestions concerning Quick Pik and Shower Pik. I’m in the office weekdays from 9 to 5 Eastern time, with an hour off for lunch at noon.

I look forward to hearing from you!

Letter to Former Dentist-Customers

Same great products. Brand new packages and promotional materials!

As a dentist familiar with my Quick Pik and Shower Pik oral irrigation tools, you know how much your patients—particularly those with gingivitis and other stubborn periodontal diseases—can benefit from using either product.

And you know, once they’ve completed the quick, easy installation, your patients actually do use their Quick Pik and Shower Pik regularly—just as you advise them to.

As you can see, we’ve recently created new packaging for our products, as well as convenient tear-off pads to make it easier than ever for you and your hygienists to refer your patients to us.

A simple, effective oral irrigation tool your patients will actually use.

As a dentist, you know how beneficial daily oral irrigation can be in promoting the best possible dental hygiene—particularly for patients suffering from gum disease. You also know, despite their best intentions, how quickly most patients tire of using traditional electric oral irrigation tools.

After only a few weeks—or a few days—of dealing with the noise, the countertop clutter and the ongoing chore of keeping the reservoir tank clean, all but your most dedicated patients simply retire their irrigators to a permanent resting place below the bathroom sink. And their next check-up is no better than their last.

As my dentist will attest, I was one of those well-intentioned, non-compliant patients.

I knew I was suffering from serious gum disease, and I wanted to do my part to save my teeth. But I simply could not find time in my daily schedule to deal with the oral irrigation machine I had purchased on my dentist’s advice. That’s why I invented Shower Pik, followed some months later by Quick Pik.

As the name suggests, Shower Pik is an oral irrigation tool you attach to a showerhead and use in the shower. Quick Pik attaches to the bathroom faucet for use at the sink. There are no moving parts or electric motors, no tanks to fill or clean—just heavy-duty connector valves, sturdy tubing and color-coded piks to harness the power of ordinary tap water.

Here’s why your patients will like and use Quick Pik and Shower Pik:

• They’re easy to install. Anyone who can operate a jar lid can quickly and easily attach a connector valve to a showerhead or faucet.
• They’re always handy and easy to integrate into the daily routine.
• They’re easy to operate. All you do is adjust the water pressure and temperature to your liking, switch the valve and go. When you’re done, you switch the valve back and use the shower or faucet normally.
• They’re fast. Your patients can get their gums flushed and massaged in about two minutes or less.
• They work. Your patients will experience a marked improvement in their dental health, which you can observe and help them celebrate at their next office visit.

Recommend with absolute confidence.

Your professional reputation rests squarely on the quality and effectiveness of the products you recommend to your patients.

Let me assure you, you can recommend Quick Pik and Shower Pik with complete confidence in both my products and my company.

I encourage you to examine the enclosed Quick Pik sample. Feel the weight of the solid-brass, chrome-plated connector valve. Look closely at the materials and flawless workmanship. I’m confident you’ll agree, the quality of the product itself is truly exceptional.

Now, consider my no-risk, lifetime, money-back guarantees:

• If any part of a Quick Pik or Shower Pik ever breaks, I don’t just replace the part. I send a complete, brand new replacement unit.
• If an Oral Breeze customer ever becomes dissatisfied with a Quick Pik or a Shower Pik for any reason, all he or she has to do is return it to me for a prompt, full refund of the purchase price.

Referral or retail sales? You decide.

While I’ve found near-universal agreement among dentists on the superior quality and benefits of my products, I’ve discovered a range of preferences among practice owners about how best to introduce Quick Pik and Shower Pik to patients:

• Some dentists purchase Quick Pik and Shower Pik at wholesale and offer them for resale in their offices. The primary advantages of this approach: Your patients leave your office with their new dental hygiene tool in hand, ready to install and start using immediately. And if you choose to mark up the wholesale price, you can generate additional profit for your practice.
• Some dentists prefer simply to recommend our products to their patients and leave the selling to us. The advantages: There’s no inventory to invest in and maintain, no sales tax to collect and no violation of any “anti-retailing” policies you may have in place for your practice.

Whichever you prefer, I’m happy to accommodate you. You may purchase any number of Quick Piks and Shower Piks for resale in your dental practice at my standard wholesale price of XX percent off retail, with no minimum order required. Or you can refer your patients to the Oral Breeze web site and toll-free telephone number using the convenient tear-off pads I’ve had printed. A sample pad is enclosed.

See for Yourself.

The enclosed sample is yours to keep, regardless of whether or not you place a new order or refer more of your patients to me. If you haven’t yet tried Quick Pik, I strongly encourage you to take it home, install it and use it. I’m confident, once you experience Quick Pik for yourself, you’ll renew your interest and enthusiasm for the full line of Oral Breeze products!

Sincerely,

Thomas Spaulding
Inventor of Quick Pik and Shower Pik
Founder and President of Oral Breeze, LLC

P.S. Please do not hesitate to call me, toll-free, at (800) 524-6548 if you have any questions or suggestions concerning Quick Pik and Shower Pik. I’m in the office weekdays from 9 to 5 Eastern time, with an hour off for lunch at noon.

I look forward to resuming our business relationship!