Allen Marketing, Advertising & Communications

I provided writing and graphic design services for Robert Moore Allen’s fundraising consultancy, Allen Marketing, Advertising & Communications, for 25 years—from 1983, the year I started my business, through 2008, when Mr. Allen retired.

During that time I wrote more than 75 capital campaign case statements and approximately 30 annual fund solicitations for Allen MAC clients including colleges and universities, independent schools, churches and retirement communities. I also designed a number of campaign logos, stationery and pledge cards as well as case statement booklets and brochures.

Selected Allen MAC Client Projects for Schools and Colleges

Averett College, Danville, Virginia, Renaissance 2000 and Pillars of Excellence campaign logos, brochure designs

Canterbury School, Greensboro, North Carolina, Building on a Sure Foundation Campaign case statement, logo, stationery, pledge card and case statement brochure

Christ School, Arden, North Carolina, Keeping the Faith, Extending the Legacy Campaign case statement

Davidson College, Davidson, North Carolina, annual fund solicitation mailer

Duke University, Durham, North Carolina, annual fund solicitation mailer

Germantown Academy, Washington, Pennsylvania, annual fund solicitation mailer

Heathwood Hall Episcopal School, Columbia, South Carolina, annual fund solicitation mailer

Mars Hill College, Mars Hill, North Carolina, Values & Vision Campaign case statement

St. Andrews College Share the Vision Campaign case statement, logo, stationery, pledge card and brochure

St. Timothy’s Hale School, Raleigh, North Carolina, Carpe Futura! capital campaign case statement brochure

Selected Allen MAC Client Projects for Churches and Religious Organizations

The Anglican Communion, Endowment for the Anglican Observer at the United Nations case statement

Centenary United Methodist Church, Winston-Salem, North Carolina, “Building on a Sure Foundation” capital campaign case statement

Christ Church, Greenville, South Carolina, Doorways to Discipleship Campaign case statement

Episcopal Church of the Holy Comforter, Burlington, North Carolina, Fulfilling the Vision Campaign case statement

First Presbyterian Church, Greensboro, North Carolina, God’s Vision Our Mission Campaign case statement

Kanuga Conferences, Inc., Hendersonville, North Carolina, annual fund solicitation mailer

St. Paul’s Episcopal Church, Winston-Salem, North Carolina, Building for God’s Community Campaign case statement, logo, stationery and pledge card

Selected Allen MAC Client Projects for Retirement Communities

Arbor Acres United Methodist Retirement Community, Winston-Salem, North Carolina, financial aid brochure, Mother’s Day self-mailer

Pennybyrn at MaryField, High Point, North Carolina, campaign case statement

Other Allen MAC Client Projects

Walnut Cove Public Library, Walnut Cove, North Carolina, brick campaign brochure

YWCA of Winston-Salem and Forsyth County, Winston-Salem, North Carolina, capital campaign case statement