Here’s an Overview of the Services I Provide as Part of My Virtual Veterinary Marketing Management Plans
For More Details, Visit the Services Pages
Marketing Diagnostics, Triage and Treatment Plans
Every client relationship begins with diagnostics to assess the current marketing efforts of the practice relative to its direct competitors. My comprehensive Diagnostics, Triage and Treatment Plans report details your current marketing condition and recommends the most promising immediate and longer-term treatments that can be applied, based on your chosen Marketing Management Plan, to advance your market position from where you are now toward where you prefer to be.
The Marketing Diagnostics, Triage and Treatment Plans service is included in all three Virtual Veterinary Marketing Management Plans.
Practice Branding, Logos and Stationery Design
Whether you, as practice owner, prefer to work with me on branding one-on-one or you’d like me to survey your entire team and a sampling of your ideal clients to define your brand, we discern and articulate your practice’s core values, mission and vision for the future and express it as your brand identity. A new logo and identity package, if needed, capture and convey your brand visually.
The Practice Branding, Logos and Stationery Design service is included in all three Virtual Veterinary Marketing Management Plans.
On-Call Marketing Communications Counsel
All monthly plans include unlimited direct access to me by email, telephone and video conferencing to discuss your work in progress and answer your marketing-related questions. While your plan is underway, I also monitor and respond to incoming client surveys and online reviews of your practice as needed.
On-Call Marketing Communications Counsel services are included in all three Virtual Veterinary Marketing Management Plans.
Custom Website Services
Your website is your most valuable online asset. Depending on your current competitive situation, assessed needs and the quality of your present website (if you have one), I can build a brand new search-engine-optimized website for your practice or rewrite, rebuild, renovate and optimize your existing site. Hosting, if needed, and ongoing site preventive care are also available.
Custom Website Services are included in all three Virtual Veterinary Marketing Management Plans.
Local Search Engine Optimization
Your practice can be found more easily online if, in addition to building on-page and technical search engine optimization best practices into your website, local SEO best practices have also been implemented. After making any needed upgrades to your Google My Business listing, I focus on “legally” soliciting and managing client reviews, building backlinks to your website from other local organizations and building accurate citations for your practice in key general business and veterinary directories.
Local Search Engine Optimization services are included in all three Virtual Veterinary Marketing Management Plans.
Social Media Strategies and Tactics
The return on your investment in social media improves exponentially once you have a custom social media policy in place to suit your practice and begin making posts based on general best practices, following a regular schedule and an editorial calendar to guide content. Your practice will also benefit from having a social media policy in place.
The Social Media Strategies and Tactics Service is included in the Intermediate and Full-Service Virtual Veterinary Marketing Management Plans.
Client and Team Surveys
With thoughtful questioning, clients and team members can provide a wealth of data to help us make better-informed marketing decisions and help you better manage your practice. Using online forms and telephone interviews, I collect opinions and attitudes expressed by survey respondents, compile, interpret and report the results and recommend appropriate action steps to consider.
The Client and Team Surveys service is included in the Full-Service Virtual Veterinary Marketing Management Plan.
Client Education and Communication
To supplement and extend your face-to-face client education efforts, I work with you to prioritize topics, draft blog posts and pages for your website, create custom, practice-branded handouts, develop content for your custom emailed newsletter and build automated emailed courses covering such topics as new client on-boarding, preventive health care and disease management, financial and pet health insurance fundamentals and more.
Client Education and Communication services are included in the Full-Service Virtual Veterinary Marketing Management Plan.