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Featured Project: Carol Mabe brochure

Client: Carol M. Mabe
Services Provided: Writing and graphic design

Carol Mabe brochure outside

Carol Mabe brochure inside

Carol Mabe
Brand Development & Strategic Planning

Transforming Your Organization

If you are a decision-maker in any small to mid-sized business or non-profit organization, there are three critically important “open secrets” from the world of big business you simply must acknowledge:

1. The most successful major corporations always operate according to carefully-crafted strategic plans.

2. The most successful products and services always have sharply-defined, precisely positioned brands.

3. The most successful plans and brands are always understood, articulated and embraced by every person at every level of the organization.

An acclaimed leader and proven branding and planning strategist, Carol Mabe offers organizations like yours the fresh ideas, insights and inspirations they need to plan their brightest possible futures and brand their products and services for optimal performance in the marketplace.

Using processes she developed and honed during three decades in the world of big business, Carol offers consulting services designed to guide enterprises of any type and size toward new levels of clarity, strategic focus and success.

She can help transform your organization, too.

‘A superstar in every respect’

A successful, respected leader in consumer products marketing, Carol Mabe is a proven expert in the art and science of consumer brand marketing, having helped build some of the world's best-recognized, most successful brands including Hanes, Hanes Her Way, L’eggs, Victoria’s Secret, Lee, Wrangler and Russell Athletic. In a series of top-level executive positions dedicated to business strategy, she also charted the future course of several major multi-national corporations with outstanding results.

‘Bright, creative and fun to work with’

People who have worked with Carol, both as colleagues and clients, are unstinting in their praise of her, both personally and professionally.

As one colleague notes, “Carol’s intellect, her creativity, her people skills, her unassuming manner and her ability to make things happen are only a few of the qualities to talk about.”

A previous employee remembers Carol as “extremely easy to work with and very warm and engaging.”

The owner of a brand Carol helped acquire calls her “sharp, ethical and effective.”

A former boss describes her as “bright, creative and fun to work with.”

A strength that serves Carol’s consulting clients particularly well is her ability to assess circumstances quickly and hone in immediately on essential issues—often identifying previously underestimated or overlooked opportunities for advancement and success.

According to a former co-worker, “When it comes to grasping a situation, figuring out what needs to be done and communicating that, she’s one of the quickest and most effective people I’ve ever been around.”

Clients also appreciate Carol’s gift for finding solutions that are creative as well as realistic. A mergers and acquisitions expert familiar with Carol’s work observes, “Carol is very creative. At the same time, she’s practical in her approach. She appreciates the financial implications of her ideas and recommendations.”

Many who know her best admire Carol’s participatory leadership style and her innate ability to connect with and involve people at all levels of an organization. As a result, the problem-solving solutions Carol helps shape typically are owned and embraced throughout the organization.

‘Truly transformational’

Carol’s proprietary processes for branding and strategic planning are firmly grounded in real-world experience. Her consulting services are designed to produce specific, measurable results across a broad range of circumstances.

In addition to receiving the promised services and deliverables, most who work with Carol find themselves and their organizations renewed and revitalized by the consulting process itself. A colleague observes, “Carol is able to lead groups, to lead individuals, to lead an entire organization’s thinking in ways that are truly transformational.”

Your Brand, Your Plan

Could you and your organization benefit from fresh perspectives and strategies, tailored expressly for you by a proven planning and branding authority? Would you like to see your organization and the people in it empowered by a new clarity of focus and direction?

How might your day, your week, your year be improved if you were following a well-thought-out plan? How much more responsive would your customers or clients be to your products or services if they were effectively branded?

Could you benefit, as so many others have, from Carol Mabe’s services?

Your Next Steps

The best way to find out is to contact Carol for a free, no-obligation assessment of your needs and a frank appraisal of your organization’s potential “fit” with her service offerings.

If you and Carol agree you can benefit from a relationship, she will prepare a proposal in which she outlines issues and opportunities to be addressed, services and deliverables to be provided, project scheduling and fees.

Once the engagement begins and throughout the consultation, Carol manages the process every step of the way, collaborating with you and your colleagues to achieve the results you want efficiently and effectively.

Carol is eager to hear from you. To explore the many ways your organization can benefit from her services, contact her directly.

Transforming Your Audience

If you are a conference organizer, program chairman, meeting planner, trainer or educator, you appreciate the value of a truly compelling speaker. You are always delighted when a speaker you’ve discovered “delivers,” and you take pride in the positive feedback your programs receive.

Throughout her career, Carol Mabe has been in demand as a speaker and workshop leader, widely recognized for her ability to deliver programs that are at once concise and compelling, educational and entertaining, meaningful and memorable.

Admired as “a natural-born speaker” by a conference planner whose group she recently addressed, Carol is available as a speaker and workshop leader on a broad range of branding and leadership topics, tailored to the specific needs and interests of your group. For booking information, contact her directly.

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