Annual Reports
Client: Lexington Memorial Hospital 1989-1990 Annual Report
Service Provided: Writing, photography and graphic design
1989-1990 Annual Report: Securing Our Success
Success doesn’t just happen. Any organization—a business, a
school, a church or a family—must work to achieve it.
At Lexington Memorial Hospital, we’ve secured our success by
creating and managing the right mix of people and programs,
technology, facilities and financial support to serve our
community.
With these elements in place, we measure success by how well
we provide the very best in personal, progressive health care to
you and your family.
Thank you for your support of our community hospital.
John H. Frank, FACHE
President
Lexington Memorial Hospital
People and Programs
One important indicator of a hospital’s success is the degree
and range of specialized expertise offered by its doctors,
nurses, technicians and support staff.
At Lexington Memorial Hospital, several years of needs
analysis, planning and aggressive recruiting have resulted in the
right combination of doctors and hospital staff to serve our
community. Lexington Memorial’s exceptionally positive work
environment continues m attract qualified nurses and allied
health care professionals to the staff. The hospital’s facility,
size and pleasant, personalized atmosphere are additional
drawing cards.
Through a variety of innovative programs, the hospital delivers
personal, progressive health care services in the hospital, at
home, in the work place and in the community.
In the Hospital
Volunteer Services. Approximately 90 adult volunteers
contributed more than 23,350 hours to the hospital during the
year, worth $234,916. Volunteers worked primarily in patient
services, at the information desk, in the gift shop and in the
Outpatient Center. Junior volunteers contributed an additional
1,025 hours of service.
Auxiliary Cheer Shop. Lexington Memorial’s Auxiliary Cheer
Shop serves as a convenient place for visitors to buy gifts and
flowers for patients. Profits from the gift shop’s operations last
year were used to support the auxiliary’s many programs and
projects.
Chaplain On Call. Ministers from churches throughout our
community contributed nearly 8,500 hours of service during the
year, providing patients and their families around-the-clock
access to spiritual guidance and support in times of crisis.
At Home
Piedmont Home Care. Increasing demand for professional
health care at home is definitely the trend for the future. To
respond to this trend, Lexington Memorial applied for and was
granted permission by the State of North Carolina to establish a
home health care agency to serve Davidson, Davie, Guilford
and Forsyth counties.
The agency, Piedmont Home Care, offers a full range of multidisciplinary
health care services to help insure continuity of
care from hospital to home. Like the hospital, Piedmont Home
Care is operated as a not-for-profit corporation.
Home Care of Western Carolina. An ideal complement for
Piedmont Home Care is the hospital’s agreement with North
Carolina Baptist Hospital’s Home Care of Western Carolina,
Inc., to offer durable medical equipment, such as hospital
beds, bathroom accessories, respiratory equipment,
wheelchairs, crutches, canes and walkers, as well as any
specialized health care supplies, for sale or rent through
Medical Park Pharmacy.
In the Work Place
One of the best ways to serve many of our community’s health
care consumers is through the work place. That’s why
Lexington Memorial places such a high priority on programs to
address employers’ needs.
Employee Wellness Programs and Health Screenings. Lexington
Memorial helps area employers lower health care costs while
improving the health and fitness of their employees through a
variety of programs in the work place.
In addition to offering on-site blood pressure, cholesterol and
pulmonary function screenings, the hospital offers low-cost
mammograms to members of employee groups.
Lexington Memorial also offers a series of weight management
classes to employers who wish to offer them as an employee
benefit. Working with the American Cancer Society, the
hospital sponsors smoking cessation classes for employee
groups.
Finally, the hospital’s Speakers Bureau offers “Food for
Thought” to provide brief health-related programs on-site for
employees during their lunch hours.
“Health Matters.” In November 1989, Lexington Memorial
published the first issue of “Health Matters,” a quarterly
newsletter featuring hospital and health care news of interest
to the area business community. Subscriptions are free on
request.
The Health Care Connection. The hospital recently launched
The Health Care Connection, a program allowing the employee
and any family member covered by the employer’s medical
insurance to save time with express registration and discharge
from Lexington Memorial, receive a free copy of The Dispatch during the patient’s hospital stay, and receive discounts in the
hospital gift shop and at Medical Park Pharmacy.
For employers eligible to participate, the program represents
an opportunity to provide a valuable employee health benefit
at no cost. Since, according to the North Carolina Database
Commission, Lexington Memorial’s charges are about 8.5 to 25
percent lower, on the average, than charges for the same
procedures at other area hospitals, the program can also lower
an employer’s total health care costs by encouraging
employees to choose Lexington Memorial.
In the Community
Ultrafast®. Lexington Memorial now offers Ultrafast®, a
medically supervised weight loss program to help people who
are significantly overweight lose excess pounds and keep them
off. So far, program participants have lost a total of 2,000
pounds.
The LMH Speakers Bureau. As a free community service,
Lexington Memorial Hospital provides qualified speakers on
health-care topics to area professional, civic, business and
church groups. Meeting space for as many as 40 people is
available at the hospital. Groups may simply use the meeting
room, or they may arrange for a speaker and/or a hospital tour
during their visit. Food service is available at a nominal charge.
Physician Referral Service. If you need a doctor, Lexington
Memorial’s Physician’s Referral Service will tell you which
doctors in our community are currently accepting new patients.
There is no charge for this service. Call (704) 249-8307.
Jasper. With the help of a fuzzy blue stuffed animal named
Jasper, our community’s second graders learn what to expect
from a visit to the hospital. Last Fall, hospital employees and
volunteers presented Jasper to approximately 1,500 children in
19 area schools. In the Spring, children were invited to tour the
hospital. To inspire the artists among them, Lexington
Memorial recently sponsored a poster contest in which school
children submitted drawings of Jasper at the hospital.
The Jasper program and the poster contest won 1990 “Wallie
Awards” from the Carolinas Hospital Public Relations and
Marketing Society.
Companion Call Light. Hospital volunteers have installed more
than 50 Companion Call Light units in area homes, enabling users, many of whom are elderly, to call for help in case of an
emergency.
Buckle Up Babes. Lexington Memorial provides infant car seats
for sale to new parents, with free seats available to parents
who can’t afford to buy them.
Prescription for Laughter. Members of the medical staff and
hospital employees joined colleagues at Thomasville’s
Community General to present “Prescription for Laughter,” a
benefit performance that raised $6,000 for the Davidson
County Community College nursing program.
Technology and Facilities
To be successful today and tomorrow, a hospital must secure
the most advanced technology possible and keep its facilities
ready to accommodate changing demand for health care
services.
Building for the Future
In an external study of its current and future facility
requirements, Lexington Memorial has determined its volume
of patients is comparable to that of a 160-bed facility. The
hospital currently has 94 beds. Industry analysts expect
demand for outpatient services to keep growing, especially in
areas like physical therapy, laboratory services, radiology and
outpatient surgery.
Expansion Plans. To respond to growing demand, the hospital
plans to expand its facility over the next several years. During
Phase One of the expansion, space is being added to the
Physical Therapy and Laboratory departments, both of which
have experienced as much as a 50% increase in outpatient
utilization during the past two years. Future expansion phases
will address longer-term needs, such as emergency services,
critical care and other patient services.
LDR Rooms. Lexington Memorial recently completed
renovations to create four new combined LDR rooms featuring
carpeted floors, decorator colors and oak furniture. The
hospital has also redecorated patients’ postpartum rooms in
the Obstetrics Department to provide a more attractive, homelike
atmosphere for parents and their newborns.
With these changes, our community’s new parents enjoy the
perfect blend of progressive care and personal touch to make
having a baby a safe, warm experience.
The Step-Down Unit. To provide an intermediate level of care
between intensive care and the care received in the hospital’s
two medical-surgical units, Lexington Memorial recently
created a six-bed “step-down” unit. The unit will open soon.
The Outpatient Center. Lexington Memorial’s Outpatient
Surgery and Diagnostic Center ended its third year of
operations with a 24 percent increase in outpatient surgeries
and other procedures this year over last year. Since opening in
May 1987, the Outpatient Center has been one of the hospital’s
most active departments, with a total of 67,991 outpatient
visits during the past three fiscal years.
Advanced Diagnostic and Treatment Tools
CT Scanner. The hospital’s CT (computerized tomography)
scanner works by passing numerous X-ray beams through the
brain from various angles and at different levels, measuring
their penetration and then integrating the data by computer to
produce a composite, three-dimensional picture. From the
composite, doctors can see individual “slices” of the brain at
any level and from any direction.
Ultrasound Doppler. The hospital’s computerized “whole body”
ultrasound doppler system transmits sound waves through body
tissues, records the echoes as the sounds encounter objects
within the body, and transforms the recordings into a
photographic image.
Mammography Unit. Lexington Memorial’s mammography unit
is used to detect breast cancer and other abnormalities in
breast tissue as early as possible.
Echocardiograph. The hospital’s computerized echocardiograph
allows for detailed recording and analysis of heart function.
Pulmonary Function Monitor. Lexington Memorial’s pulmonary
function equipment provides the hospital’s respiratory
therapists with a computerized analysis of how well a patient’s
lungs function.
Intensive Care Cardiac Monitors. Each of the intensive care
unit’s ten rooms is equipped with its own cardiac monitor, with
video displays for each patient linked to all ten rooms in the
unit’s nursing station. The equipment can also provide blood
pressure and lung pressure readings, detect fluid over loads
and deficiencies, and measure how much blood the heart is
pumping.
Video for Laparoscopic Cholecystectomy and Endoscopy. Lexington Memorial’s doctors have access to advanced video
equipment to monitor internal organs during surgeries and
other procedures. Using the video equipment, surgeons
recently performed the hospital’s first laparoscopic
cholecystectomy, a procedure to remove the gall bladder that
requires several small incisions rather than one large one,
reducing pain and speeding recovery. Doctors also use the
hospital’s video equipment for endoscopy procedures to
diagnose and treat intestinal problems.
Finances
The Gifts of Healing. With a generous grant from The Duke
Endowment to help underwrite start-up costs, The Lexington
Memorial Hospital Foundation helped secure the hospital’s
continuing financial strength and success through its fundraising
efforts.
Gifts to the foundation are being used to purchase intensive
care equipment for newborns and advanced diagnostic
equipment, to provide scholarships for nursing and allied health
care students, and to support community service projects, such
as Companion Call Light and the infant car seat program.
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