Annual Reports
Client: Lexington Memorial Hospital 1988-1989 Annual Report
Service Provided: Writing, photography and graphic design
1988-1989 Annual Report: A Decade of Progress
During 1989, we at Lexington Memorial Hospital celebrated a
tenth anniversary at our present location on Old Salisbury
Road. Over the past decade, we’ve seen medicine and, in
particular, community health care, undergo many changes.
Advances in treatment and technology have been rapid and, in
some areas, radical. At the same time, rising costs and
changing legislation have tightened the financial squeeze on
community hospitals to an unprecedented degree. Shortages of
qualified doctors, nurses and other allied health care
professionals have plagued our industry.
Through it all, Lexington Memorial Hospital has maintained a
progressive, personal approach to health care.
We’ve kept our facilities and technology thoroughly up-to-date.
Our people have continued to blend high levels of professional
competence with human compassion. Through careful
management of resources, we’ve kept our charges among the
lowest in North Carolina.
As we consider our ten years of progress just past and plan for
continuing progress in the 1990s and beyond, we invite you to
join us in reviewing our most recent accomplishments.
We thank you for your interest and support.
John H. Frank, FACHE
President
Lexington Memorial Hospital, Inc.
Parents Seek Home-Like Atmosphere
Lexington Memorial Hospital has nearly completed remodeling
the Obstetrics Department’s labor and delivery suite to create
four new combined labor, delivery and recovery (LDR) rooms,
featuring such amenities as carpeted floors, decorator colors
and oak furniture. The hospital has also redecorated patients’
postpartum rooms to provide a more attractive, home-like
atmosphere for parents and their newborns.
“Traditionally, new mothers have labored in one room, moved
to the delivery room to have the baby, moved to the recovery
room immediately after giving birth and, finally, to a
postpartum room to stay a couple days before going home,”
said Sandra Allen, vice president of nursing practice.
“With the combined labor-delivery-recovery rooms, we
eliminate much of the confusion of moving from room to room
and that, along with the more attractive surroundings and
greater privacy, improve the quality of the birthing
experience.”
According to Rebecca B. Daley, director of nursing practice for
the Obstetrics Department, the decision to create combined
labor, delivery and recovery rooms was based on marketing
research conducted last summer by the hospital.
“We’ve always been family-oriented,” said Mrs. Daley. “Now,
with the renovations, we’ve created an environment to
match.”
New Doctors Fill Community Need
Since John Frank became president of Lexington Memorial
Hospital in 1987, recruiting new doctors to practice in the
community has been his single most important goal.
“It’s taken a great deal of my time during the past year,” said
Frank of his efforts to entice outstanding doctors to join the
hospital’s medical staff. Frank said the hospital has taken the
doctor-recruiting initiative because most of the community’s
doctors want to maintain solo practices and don’t recruit on
their own.
“It is unusual for a hospital to recruit this actively,” said Frank.
“Usually, the physicians in a community will recruit others for
their own group practices. But in Lexington, so many of our
doctors want to stay in solo practice. As long as they can get in
a good call group and cover for each other, most of them
prefer to be independent.”
One of Lexington’s biggest attractions for new doctors is the
two-level, 10,433-square-foot medical office building
completed in the hospital’s Medical Park in July 1989.
Newly-recruited doctors have already bought or leased five of
the six office suites. A urologist will occupy the sixth suite.
“Without a doubt, the new building has been a key factor in
attracting the new doctors who’ve opened practices here
during the past year,” said John H. Frank, president of
Lexington Memorial Hospital.
“The building represents a very sound investment in our
community’s future.”
Foundation to Secure Future Care
Lexington Memorial Hospital has established the Lexington
Memorial Hospital Foundation, Inc., to secure and administer
tax-deductible charitable gifts to the hospital.
“Our hospital is fortunate to enjoy sound financial health at a
time when many community hospitals are struggling for
survival,” said John H. Frank, president of Lexington Memorial
Hospital and the foundation.
“But we want to do more than just survive. By seeking
additional support through the foundation, we can greatly
enhance the care we provide while continuing to keep our
charges the lowest in the area and among the lowest in the
state and nation.”
The hospital began work on establishing the foundation last
April and appointed a Board of Directors, chaired by C.H.
“Tim” Timberlake, Jr., in August. Other officers are Vice-
Chairman Robert L. Grubb, Treasurer Burr W. Sullivan,
Secretary Sara Calvert and Assistant Secretary Peggy Honrine.
John Frank is foundation president.
Other board members are Helen Brinkley, Bryan Brooks, Ph.D.,
Lee S. Dukes, Russell J. Gabrielson, John Horne, Deborah
Lenahan, M.D., Gladys Leonard, Robert F. Lowe, Fred McIntyre,
Robert A. Team, M.D., and J.S. Young, Jr. Anyone interested in
making a contribution to the Foundation may contact Mary
Wesley, Director of Development, at 246-5161 ext. 559.
Nursing, Allied Health Scholarships Help Prepare for the
Future
To help fill the area’s continuing need for qualified health care
professionals in the coming decades, Lexington Memorial
Hospital has, since 1987, awarded 30 scholarships to students
of nursing and allied health care, such as radiology and
respiratory therapy. Scholarships cover the costs of tuition,
books and uniforms.
Currently, the hospital is sponsoring 16 nursing students at
Davidson County Community College and two radiology students
at Moses Cone Hospital and Forsyth Technical College.
“We choose scholarship recipients using the same criteria we
use for choosing employees,” said Personnel Director Barbara
Smith. “We interview them to ascertain their career goals and
try to pick people we feel will be good employees. That’s
particularly important to us since part of our agreement with the student is that they work here at least two years after they
finish their degrees.”
Smith said the hospital expects to employ six scholarship
recipients upon graduation next Spring and to award an
additional eight to ten scholarships next Fall.
Advanced Cancer Treatment
Lexington Memorial Hospital, in cooperation with Duke
University Medical Center, is now offering a biweekly cancer
clinic to local cancer patients.
The clinic is staffed by Peter Gerard Ellis, M.D., a senior fellow
in hematology and oncology from Duke University Medical
Center.
Ellis sees cancer patients in Lexington Memorial’s Outpatient
Surgery and Diagnostic Center, evaluates their needs and
advises them and their doctors on the most effective treatment
currently available. All appointments with Ellis are arranged
through referrals from other doctors.
“Dr. Ellis consults with members of our medical staff who need
expert advice on cancer,” explained Sandra Allen, Lexington
Memorial’s vice president of nursing practice. “We see him as a
valuable resource person who’ll provide us direct access to
Duke’s outstanding resources in cancer research and
treatment.
“Obviously, many cancer patients don’t feel well enough to
travel,” said Allen. “With the clinic, they can see a cancer
specialist from Duke right here, without having to drive to
Durham.”
“Dr. Ellis also conducts seminars for our medical staff from
time to time to help them keep current on the latest
developments in cancer research and treatment,” added
hospital President John H. Frank.
After completing additional training in caring for cancer
patients at Duke, one of Lexington Memorial’s registered nurses is qualified to assist physicians in providing chemotherapy and
other treatment for cancer patients through the Outpatient
Center.
Emergency Department Responds to Volume Increase
Beginning in August ’89, Lexington Memorial Hospital began
using a triage system for admitting patients to its Emergency
Department. The hospital also enlarged and modified a small
waiting room between the Emergency Department lobby and
the emergency entrance for use as the triage area.
With triage (pronounced “TREE-ahje”), patients who come to
the Emergency Department during the busiest hours are seen
immediately by a nurse who specializes in emergency care. The
nurse evaluates patients and classifies their condition as
urgent, non-urgent or routine. Patients who need medical
attention right away are sent to the first available treatment
room, while those whose conditions are less severe may be
asked to wait.
Hospital President John H. Frank said, based on American
Hospital Association figures, admissions through Lexington
Memorial’s Emergency Department are double the national
average of 12,000 to 15,000 emergency department admissions
per year for hospitals of comparable size.
“Two years ago, we treated about 25,000 patients in the ED—
an average of 68 a day,” said Frank. “This year, we treated
29,447, or an average of 81 patients a day. With the new triage
system, we find we can manage our larger volume of patients
much more efficiently and effectively.”
Working Conditions, Benefits Attract Nurses, Technicians
Although much media attention has been paid in recent months
to the nationwide shortage of nurses and allied health care
professionals, Lexington Memorial Hospital has had relatively
few problems finding and keeping qualified personnel.
According to Personnel Director Barbara Smith, Lexington
Memorial’s work environment is one reason why.
“We haven’t experienced the drastic shortages here that many
other hospitals have experienced,” said Smith, adding that
employees particularly like Lexington Memorial’s relatively low
patient-staff ratio and smaller patient load. “That means more
direct contact with patients and their families.”
Smith said the hospital’s facility, size and pleasant,
personalized atmosphere are additional drawing cards for
employees.
“Lots of job candidates comment on how friendly our people
are,” said Smith. “We’re attractive to people who enjoy
getting to know their co-workers and patients.”
Spreading the Word
Lexington Memorial Hospital has organized a speakers’ bureau
of doctors and hospital employees to help area civic,
professional and church groups find qualified speakers on
health care topics.
The bureau’s services will also be available to area employers
who want to offer health-related programs to employees.
According to Mary Wesley, director of development and
community relations for the hospital, about half the hospital’s
doctors have agreed to participate in the bureau, along with
the hospital’s key medical and administrative staff employees.
“We have a good cross-section of speakers with expertise in the
various medical specialties,” said Mrs. Wesley. “We also have
staff people who can talk about more general health care
issues.”
Speakers’ topics include:
- Choosing over-the-counter medicine
- Facts and fallacies about cholesterol
- AIDS awareness
- Controlling health care costs
- The shortage of health care professionals
- Health care administration and finance
- Emergency health care
- Health care quality assurance
- Personnel and labor relations
- Health and nutrition
- Sports medicine
- Arthroscopic surgery
- Total joint replacement
- Laser surgery in ophthalmology
- Health care for the elderly
- High-risk pregnancy
- Treating infertility
Durable Medical Equipment Now Available
Medical Park Pharmacy on Old Salisbury Road across from the hospital is now serving as the Lexington branch of Home Care
of Western Carolina, Inc., a supplier of medical equipment,
health care products and clinical service for patients being
cared for at home.
“Because of its connection with the hospital, Medical Park
Pharmacy has always emphasized medically-oriented
products,” said John H. Frank, president of Lexington Memorial
Hospital, Inc., and LexCare, Inc., which has operated the
pharmacy since 1986.
“Now, with this agreement, we’ve expanded the pharmacy’s
product line to include virtually any type of medical equipment
or supply you’d need to care for a patient at home, along with
expert back-up by qualified health care professionals.”
In addition to offering such equipment as hospital beds,
bathroom accessories, respiratory equipment, wheelchairs,
crutches, canes and walkers for sale or rent, Home Care of
Western Carolina carries a complete selection of specialized
health care supplies.
Equipment delivery and pick-up are included at no additional
charge, along with training by the company’s field personnel on
how to use the product. Home Care has a dietitian and
respiratory therapists who provide in-home services for
patients. Also as part of its service, Home Care bills costs
covered by private insurance or Medicare directly.
“If we don’t have the item in stock, Home Care can usually
deliver it from their warehouse the same day,” said Jennie
Koontz, pharmacist manager of Medical Park Pharmacy. “They
also provide 24-hour emergency service.”
Medical Park Pharmacy is a subsidiary of Davidson Healthcare,
Inc., the holding company that owns Lexington Memorial
Hospital, Inc. Home Care of Western Carolina, Inc., is owned by
North Carolina Baptist Hospital.
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