Hello. I’m Kerry Nesbit—owner and sole employee of Kerry Nesbit, Incorporated.

I started Kerry Nesbit, Incorporated, as a writing and graphic design business in 1983 after three years as a writer-editor-photographer for an insurance company. In 2007, I stopped selling services and began creating and marketing information products.

As you can see from my résumé, I have a master’s degree in journalism and business and a bachelor’s degree in radio, television and motion pictures—both from the University of North Carolina at Chapel Hill. While in graduate school, I studied marketing and advertising in the UNC School of Business. I wrote my master's thesis on how words and images work together in print.

Professional Services Marketing

During my first 24 years in business, I specialized in professional services marketing, serving as writer, designer and marketing communications counsel to a number of veterinarians, lawyers, educators and health care providers, including:

• Three years' work with a 95-attorney law firm, Petree Stockton & Robinson
• Two years' work with Chancellor Cleon Thompson at historically black Winston-Salem State University
• 4.5 years with Lexington (NC) Memorial Hospital
• Four years with NAMI North Carolina, the state affiliate for the National Alliance for the Mentally Ill

Product Packaging

From 1995 through 2007, I provided graphic design and copy writing services for condiment manufacturer, Golding Farms Foods, creating labels, neckbands, hangtags and shipping boxes. I also wrote and designed sales collateral, trade show displays and the company web site. From 2004 through 2006, I designed all packaging for a wild seafood wholesaler.

Fund-Raising Materials

My client of longest standing was Robert Moore Allen, a fund-raising consultant for whom I wrote capital campaign case statements and annual fund solicitations for churches, schools and colleges from 1983 through 2007.